Start Your Own Gift Shop – by Katherine Wellshear
©2010 Fourth Edition
Seventy one (71) pages
The book can be downloaded in one (1) PDF file and is also available on CD-ROM and in paperback.
In Stock
Shipped by 125aday.com Publishing Company, Inc.
This is a great book. I always wanted to start my own shop, but I thought that I would have to the franchise route. Thanks for the help. K. Moderski, Katy, TX
Some of the Features of this Book:
· How to start and manage your gift shop.
· How to develop new customers and accounts for your shop.
· Select from the list of products and services that you can offer in your shop.
· How to choose the best name and location for your shop.
· How to finance your shop.
· Practical and useful layout design tips for your shop.
· The accounting and bookkeeping you will need to keep for your shop and includes:
o Financial Projections
o Projecting Your Sales Potential
o Budgeting
· The licenses, regulations and permits that you will need to operate your shop.
· How to analyze the shop competition to determine the best way to compete in your market area.
· How much to charge for your shop services and how to determine the pricing structures that you should utilize.
· How pricing can affect your shop business.
· How to establish cost and cash controls.
· How to detect and avoid employee theft and dishonesty.
· Sections on supplies, equipment, wholesalers, franchises and associations.
· How to devise your marketing plan and advertising budgets.
· How to use coupons and discounts to increase sales and the profits in your shop.
· How to start and operate customer loyalty and rewards programs.
· Links to local and government websites to assist you in the start-up and ongoing management of your gift shop.
Promotional Details: Starting a successful gift shop does not happen by accident. This book will show you to carefully plan to start your gift shop. Then the book will explain how to manage your business on a day to day basis with information about market analysis and planning, advertising, employee records and training, accounting and bookkeeping, determining your target market, how to analysis the competition, and much more. Start your gift shop today, the right way!
Download File System Requirements: Adobe Reader 7.0 or newer. Windows Vista, XP, 2000 and Mac compatible. File size: 404KB
I spent a few hours reviewing the information and I have to say that the information really helped me understand what I need to get my shop up and running. Katherine really knows the ins and outs of retail R. Aleyasin, Mclean, VA
Great information in the book. I will be recommending you for all start up gift shop owners. J. Olmedillo, Miami, FL |
